99% or more of humanity communicates or tries to communicate, what ‘they want’ to communicate, successfully or otherwise. They say what they believe in, what they are feeling like, or what they have understood from a situation. Their feelings.Their needs. Their opinions. Their choices. In words or otherwise. Whereas, in the business of marketing a product or service, the marketeers –whoever they are – cannot talk about themselves or their own choices. Even if the owner of a brand makes the brand in his/her own image, like a son or a daughter, once born, the brand takes its own identity. It treads its own path being modified by consumer’s perception or appreciation of it. And therein lies its own unique ‘Brand Equity’.The Brand Equity is the quintessential intangible asset of a brand which is the most valued as it is many times more valuable than the brick and mortar involved in making the product.Contrarily for a brand without equity or consumer love and ownership it is any day replaceable with any other product of the same quality.
HSPP leads the development and delivery of powerful brand management training programmes and aspires to be the provider of choice for the biggest and most respected organisations.
We can tailor our brand management training programmes and courses to your specific requirements, providing you with a whole outsourced service, or purchased as separate products and services. Some of our projects and large, and others small, so please let us know of any specific requirements you have.
“WHOW” – The What & How of Brand Marketing & Communication